Televisions

Sony Bravia XR-77A80K Review: 77-Inch OLED TV

Out of 5

Written by Truthful Reviews Editorial Team

12 January 2023

Updated 15 July 2026

2 minute read

Editorially reviewed

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Sony XR-77A80K - 77 Inch - BRAVIA XR product image

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Quick Specs

Brand

Sony

Model

77A80K

Condition

New

Type

Televisions

Warranty

1 Year

Our Verdict

Our editorial process

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An editorial assessment of product information. Hands-on testing by Truthful Reviews is stated only when documented first-party evidence is available.

Our editorial team structures the review around buyer-relevant strengths, weaknesses, and specifications.
We aim for clear section coverage and practical verdict reasoning rather than generic product copy.
Affiliate links are handled separately from the editorial verdict.

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Written by

Truthful Reviews Editorial Team

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Editorial review

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Affiliate links never determine our verdicts. Commercial relationships are disclosed separately from the editorial assessment.

Pros

Perfect factory calibratio
Infinite contrast of OLED technology
Responsive
Three position stand
Multi-purpose Google TV system.
HDMI 2.1 compatibility (4K 120 Hz, VRR, ALLM)

Cons

High power consumptio
Peak brightness is not the best

The Sony Bravia XR-77A80K - the 77-inch (165cm) version of the Sony Bravia XR-55A80K - is a Japanese manufacturer's more affordable OLED TV. Yet it remembers the essentials of Sony's technology, such as the XR Cognitive processor, Acoustic Surface audio system and Bravia Core high-quality streaming application.A SmartTV giant with updated OLED technology, sensational "XR Triluminos Pro" colours, improved Android SmartTV operating system. Not overpriced compared to its visual quality and ancillary luxury. The super-bright display comes with a diagonal screen size of 195 centimetres, which discreetly overtaxes normal-sized households - and delights those for whom it fits. The signal processing is based on the computing resources of the Cognitive Processor XR, whose development was modelled on human perception processing. AI logic and sensors to detect the conditions at the installation site, optionally even a Bravia camera, allow "fine-tuning" of colours, contrasts, and HDR implementations such as those of dynamic Dolby Vision. Gaming displays also benefit from ALLM and VRR. Cleverly integrated into the panel are elements of the "Dolby Atmos" sound output-compatible audio system - the good 3D luxury surround sound is, however, somewhat undersized.

CONCLUSIO

The Sony Bravia XR-77A80K - the 77-inch version of the Sony Bravia XR-55A80K covered previously - is an excellent OLED TV. It delivers a perfectly calibrated picture - a trademark of the Japanese brand - and benefits from a quality audio system as well as little extras such as the three positions for the feet or the Bravia Core high-quality streaming system. However, we regret that the peak brightness is lower than the competition and that the power consumption is a bit high. The overall experience is still perfect for this TV set, which is suitable for movie and series fans and gamers.

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Affiliate Disclosure: As an Amazon Associate I earn from qualifying purchases. Truthful Reviews may receive a commission when you buy through eligible Amazon UK or Amazon US links, at no extra cost to you. Affiliate partnerships never determine our verdicts or recommendations.

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