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Sony XR-77A80K – 77 Inch – BRAVIA XR


  • Perfect factory calibration
  • Infinite contrast of OLED technology
  • Responsive
  • Three position stand
  • Multi-purpose Google TV system.
  • HDMI 2.1 compatibility (4K 120 Hz, VRR, ALLM)


  • High power consumption
  • Peak brightness is not the best

The Sony Bravia XR-77A80K – the 77-inch (165cm) version of the Sony Bravia XR-55A80K – is a Japanese manufacturer’s more affordable OLED TV. Yet it remembers the essentials of Sony’s technology, such as the XR Cognitive processor, Acoustic Surface audio system and Bravia Core high-quality streaming application.

A SmartTV giant with updated OLED technology, sensational “XR Triluminos Pro” colours, improved Android SmartTV operating system. Not overpriced compared to its visual quality and ancillary luxury. The super-bright display comes with a diagonal screen size of 195 centimetres, which discreetly overtaxes normal-sized households – and delights those for whom it fits. The signal processing is based on the computing resources of the Cognitive Processor XR, whose development was modelled on human perception processing. AI logic and sensors to detect the conditions at the installation site, optionally even a Bravia camera, allow “fine-tuning” of colours, contrasts, and HDR implementations such as those of dynamic Dolby Vision. Gaming displays also benefit from ALLM and VRR. Cleverly integrated into the panel are elements of the “Dolby Atmos” sound output-compatible audio system – the good 3D luxury surround sound is, however, somewhat undersized.


The Sony Bravia XR-77A80K – the 77-inch version of the Sony Bravia XR-55A80K that we tested – is an excellent OLED TV. It delivers a perfectly calibrated picture – a trademark of the Japanese brand – and benefits from a quality audio system as well as little extras such as the three positions for the feet or the Bravia Core high-quality streaming system. However, we regret that the peak brightness is lower than the competition and that the power consumption is a bit high. The overall experience is still perfect for this TV set, which is suitable for movie and series fans and gamers.


Sony XR-77A80K – 77 Inch - BRAVIA XR™ - OLED – 4K Ultra HD – High Dynamic Range (HDR) – Smart TV (Google TV) - (2022 model) + 5 Year Manufacturer Warranty

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Price History


Current Price -
Highest Price £3,635.13 September 28, 2023
Lowest Price £139.00 February 7, 2024
Since September 28, 2023

Last price changes

£139.00 February 7, 2024
£3,099.00 January 31, 2024
£2,798.00 October 28, 2023
£2,639.12 October 26, 2023
£2,798.00 October 19, 2023

Sony OLED 77 inch BRAVIA XR A80K Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation® 5 XR77A80K- 2022 Model

Wait For A Price Drop

Price History


Current Price -
Highest Price $2,897.95 July 13, 2023
Lowest Price $2,297.97 January 10, 2024
Since July 13, 2023

Last price changes

$2,548.00 March 3, 2024
$2,598.00 February 9, 2024
$2,698.00 February 7, 2024
$2,588.00 February 1, 2024
$2,613.71 January 31, 2024
5/5 (1 Review)

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Richard Garrett

Richard Garrett

As an expert on the latest techy stuff, the primary focus is PCs and laptops. Much of his time is split between smartphones, tablets and audio, focusing on the latest devices.
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