iPhone 17e vs Google Pixel 10 Pro

The iPhone 17e and the Google Pixel 10 Pro come at the phone question from different directions. The 17e is Apple's most affordable iPhone, delivering the core iOS experience for less. The Pixel 10 Pro is Google's AI-focused flagship, leaning on clever software and computational photography. There is only a little over £100 between them, so this is really a choice of operating system — iOS or Android — and of what you want your phone to be good at. Here is how they compare, drawn from independent expert reviews of each, with current UK prices.

At a glance

The iPhone 17e (around £599.00) keeps things simple and affordable: Apple's A19 chip, a single 48 MP camera, a 4005 mAh battery and up to 512 GB of storage, all running iOS. The Google Pixel 10 Pro (around £713.99) is the cleverer all-rounder: a triple camera with real zoom, deep Google AI, a brighter high-refresh screen and seven years of updates. For a little over £100 more, the Pixel offers far more camera and software; the iPhone counters with iOS and a lower price.

Check the iPhone 17e price on Amazon · Check the Pixel 10 Pro price on Amazon

Operating system

This is the first and biggest decision. The iPhone 17e runs iOS, simple and consistent, tightly linked to other Apple devices. The Google Pixel 10 Pro runs the cleanest version of Android with Google's newest AI features built in, and it promises seven years of OS and security updates — the longest support around. Choose the ecosystem you already use; if you want the deepest AI tools and the longest updates, the Pixel leads, while the iPhone offers Apple's polish and simplicity.

Design and build

The two are close in size but differ in feel. The iPhone 17e is built around a 6.1-inch display in an aluminium body just 7.8 mm thick, compact and easy to handle. The Google Pixel 10 Pro is a touch larger with a 6.3-inch screen, weighs around 207 g and carries IP68 dust and water resistance. Both feel well made and pocketable; the iPhone is the slightly more compact, the Pixel the more feature-packed design with its distinctive camera bar.

Screen

Here the Pixel pulls ahead. The iPhone 17e has a good 6.1-inch OLED, but it runs at a standard 60 Hz and peaks at around 1200 nits. The Google Pixel 10 Pro's 6.3-inch panel adds a smooth 120 Hz refresh rate and is brighter, peaking at around 3000 nits. Both look lovely, but the Pixel's higher refresh rate makes scrolling and animations noticeably slicker, and it is easier to read in bright sunlight.

Performance

This one is closer than you might expect. The iPhone 17e runs Apple's A19 chip with 8 GB of RAM, and it is genuinely quick — Apple's silicon leads on raw speed. The Google Pixel 10 Pro runs Google's own Tensor G5 with 16 GB of RAM, which is tuned for AI and efficiency rather than outright benchmark performance. In everyday use both feel fast and fluid; the iPhone has the edge in raw power, while the Pixel leans on its AI features and extra memory for heavier multitasking.

Cameras

The Pixel is far more versatile. The iPhone 17e has a single 48 MP rear camera, backed by a 12 MP front camera — fine for everyday photos, but with no ultra-wide and no telephoto. The Google Pixel 10 Pro has a triple camera — a 50 MP main, an ultra-wide and a 5x optical telephoto — backed by Google's class-leading computational photography and AI editing. The iPhone takes good pictures for casual use, but the Pixel's extra lenses, real zoom and processing make it a far more capable camera. For photography, the Pixel wins clearly.

Battery and charging

The Pixel has the edge here too. The iPhone 17e carries a 4005 mAh battery and charges relatively slowly, with 15 W MagSafe charging. The Google Pixel 10 Pro has a slightly larger battery of around 4,870 mAh and charges faster over a cable, at roughly 30 W, with Qi2 wireless. Both comfortably last a day, but the Pixel lasts a little longer and tops up more quickly.

Price and verdict

At the time of writing the iPhone 17e is around £599.00 and the Google Pixel 10 Pro around £713.99, so the Pixel costs a little over £100 more.

Buy the iPhone 17e if you want iOS and Apple's ecosystem in the most affordable form: the A19 chip, a solid single 48 MP camera and a good 4005 mAh battery, for the lowest iPhone price. For anyone set on iOS who does not need Pro-level cameras, it is excellent value.

Buy the Google Pixel 10 Pro if you want the cleverer Android phone: the triple camera with real zoom, the deepest Google AI, a brighter 120 Hz screen and seven years of updates, for a little over £100 more. Decide your operating system first; if you lean Android and care about cameras and software smarts, the Pixel is well worth the extra.