Instant Cameras

Polaroid Now Review: i-Type Instant Camera

4
Out of 5
15 January 2023
Updated 4 November 2025
0 minute read
Editorially reviewed
Polaroid Now Instant Camera i-Type product image
47
Value Score

Quick Specs

Brand
Polaroid
Condition
New
Type
Digital Camera
Video Resolution
4K
Connectivity
Wi-Fi, Bluetooth

Our Verdict

With the Polaroid Now, you get a new instant camera with autofocus that, according to the manufacturer, has three main improvements:

How We Prepared This Review

Prepared by our editorial team using first-party product research and buyer-focused editorial analysis before publication.

  • Our editorial team structures the review around buyer-relevant strengths, weaknesses, and specifications.
  • We aim for clear section coverage and practical verdict reasoning rather than generic product copy.
  • Affiliate links are handled separately from the editorial verdict.
Review Type
Editorial review
Buyer-focused editorial analysis with clearly separated commercial disclosure.
Editorial Standard

Affiliate links never determine our verdicts. Commercial relationships are disclosed separately from the editorial assessment.

Pros

  • With autofocus
  • Improved flash performance
  • Long battery life

Cons

  • I-type films are quite expensive

With the Polaroid Now, you get a new instant camera with autofocus that, according to the manufacturer, has three main improvements:

  • It is even easier to use.
  • The batteries last longer.
  • The flash offers a more robust performance.

This is a big plus, primarily because of the low light intensity.

The fact that instant camera film is not cheap is nothing new. Polaroid charges £14.99 for a film with eight pictures, while a five-pack costs £58.99. Those who can afford these costs get square photos with a white border and an excellent retro colour rendition. Other i-Type films, for example, will also follow with a black frame.

The camera housing is made of plastic and weighs just under 440 grams. Since the end of March, the Polaroid Now has been available at around £100 in black, white, blue, red, green, yellow and orange.

Ready to Purchase?

Check current prices and availability on Amazon

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Editorial review

Affiliate Disclosure: Truthful Reviews is a participant in the Amazon Services LLC Associates Program and Amazon EU Associates Programme, affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and Amazon.co.uk. This means if you click on an Amazon link and make a purchase, we may receive a small commission at no extra cost to you. This helps support our independent testing and honest reviews. Our editorial content is never influenced by advertisers or affiliate partnerships.

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