Polaroid Now Instant Camera i-Type

With the Polaroid Now, you get a new instant camera with autofocus that, according to the manufacturer, has three main improvements:

• It is even easier to use.
• The batteries last longer.
• The flash offers a more robust performance.

This is a big plus, primarily because of the low light intensity.

The fact that instant camera film is not cheap is nothing new. Polaroid charges £14.99 for a film with eight pictures, while a five-pack costs £58.99. Those who can afford these costs get square photos with a white border and an excellent retro colour rendition. Other i-Type films, for example, will also follow with a black frame.

The camera housing is made of plastic and weighs just under 440 grams. Since the end of March, the Polaroid Now has been available at around £100 in black, white, blue, red, green, yellow and orange.