Instant Cameras

Polaroid Now Review: i-Type Instant Camera

4
Out of 5
15 January 2023
Updated 4 November 2025
1 minute read
Editorially reviewed

With the Polaroid Now, you get a new instant camera with autofocus that, according to the manufacturer, has three main improvements:

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Polaroid Now Instant Camera i-Type product image

Quick Specs

Brand
Polaroid
Condition
New
Type
Digital Camera
Video Resolution
4K
Connectivity
Wi-Fi, Bluetooth

Our Verdict

With the Polaroid Now, you get a new instant camera with autofocus that, according to the manufacturer, has three main improvements:

Our editorial process

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An editorial assessment of product information. Hands-on testing by Truthful Reviews is stated only when documented first-party evidence is available.

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  • We aim for clear section coverage and practical verdict reasoning rather than generic product copy.
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Read our full methodology: how we review

Review type
Editorial review
Editorial standard

Affiliate links never determine our verdicts. Commercial relationships are disclosed separately from the editorial assessment.

Pros

  • With autofocus
  • Improved flash performance
  • Long battery life

Cons

  • I-type films are quite expensive

With the Polaroid Now, you get a new instant camera with autofocus that, according to the manufacturer, has three main improvements:

  • It is even easier to use.
  • The batteries last longer.
  • The flash offers a more robust performance.

This is a big plus, primarily because of the low light intensity.

The fact that instant camera film is not cheap is nothing new. Polaroid charges £14.99 for a film with eight pictures, while a five-pack costs £58.99. Those who can afford these costs get square photos with a white border and an excellent retro colour rendition. Other i-Type films, for example, will also follow with a black frame.

The camera housing is made of plastic and weighs just under 440 grams. Since the end of March, the Polaroid Now has been available at around £100 in black, white, blue, red, green, yellow and orange.

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Editorial review

Affiliate Disclosure: As an Amazon Associate I earn from qualifying purchases. Truthful Reviews may receive a commission when you buy through eligible Amazon UK or Amazon US links, at no extra cost to you. Affiliate partnerships never determine our verdicts or recommendations.

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