Google Pixel 10 Pro vs iPhone 17 Pro

The Google Pixel 10 Pro and the Apple iPhone 17 Pro are the compact Pro-grade flagships of their respective worlds — Android and iOS. They are close in size, both are superb camera phones, and both lean on clever software. But they diverge on price, on video versus stills, and of course on operating system. Here is how they compare, drawn from independent expert reviews of each, with current UK prices, so you can decide which Pro suits you.

At a glance

The Google Pixel 10 Pro (around £799.00) is the cheaper, more compact and more software-led phone: the cleanest Android with Google's AI, superb computational photography, and a bright screen. The iPhone 17 Pro (around £1,099.00) is the pricier, more power- and video-focused option, with Apple's fastest chip, professional video tools and the tightly integrated iOS experience. Both are excellent; the Pixel wins on value and stills processing, the iPhone on video and raw speed.

Check the Google Pixel 10 Pro price on Amazon · Check the iPhone 17 Pro price on Amazon

Operating system

This decision comes first. The Pixel 10 Pro runs Android with Google's clean software and AI features woven throughout, plus long update support; the iPhone 17 Pro runs iOS, simple and consistent, with seamless links to other Apple devices. Pick the ecosystem you already use — it matters more day to day than any single feature. Both are supported for years, so you are not compromising on longevity either way.

Design and build

The two are strikingly similar in the hand. The Pixel 10 Pro measures 152.8 x 72 x 8.6 mm and weighs 207 g, with a compact 6.3-inch screen. The iPhone 17 Pro is almost identical in footprint at 206 g, in an aluminium unibody that houses a vapour chamber for cooling. Both are premium, pocketable Pro phones; there is little to separate them on size or feel.

Screen

Both use excellent 6.3-inch OLED panels at 120 Hz, so both look and scroll beautifully. The Pixel 10 Pro's LTPO display is exceptionally bright, quoted at a peak of 3300 nits, while reviewers measured the iPhone 17 Pro's at a very bright 2507 cd/m². Either is easily readable in sunlight; the Pixel edges ahead on peak brightness, but in everyday use the two are closely matched.

Performance

The iPhone has the edge on raw power. Its A19 Pro chip is Apple's most powerful, paired with a vapour chamber that lets it hold performance under long, demanding loads. The Pixel 10 Pro uses Google's own Tensor G5, which is tuned for AI and everyday smoothness rather than benchmark-topping speed, with 16 GB of RAM and storage from 128 GB up to 1 TB. For gaming and sustained workloads the iPhone pulls ahead; for everyday use and on-device AI the Pixel is quick and clever.

Cameras

Both are outstanding, with different priorities. The iPhone 17 Pro runs a triple 48-megapixel system with a 100 mm (4x) telephoto, and its standout is video — it films in Dolby Vision and can capture professional ProRes RAW on every lens. The Pixel 10 Pro answers with a 50-megapixel main, a 48-megapixel ultra-wide and a 48-megapixel 5x telephoto, plus a 42-megapixel selfie camera, and its 5x optical zoom reaches up to 100x digitally. Where the Pixel shines is computational photography — its processing is class-leading for stills. In short: the iPhone is the better video tool, the Pixel the more clever stills camera, and both are among the best you can buy.

Battery and charging

The Pixel has the larger battery, at 4870 mAh versus the iPhone's nominal 3998 mAh in its European form, and it charges at 30 W (plus Qi2 wireless at 15 W), while the iPhone tops up more slowly over a cable with wireless charging up to 25 W. Neither is a fast-charging champion, but both last a full day, and the Pixel's bigger cell gives it a little more buffer.

Price and verdict

At the time of writing the Google Pixel 10 Pro is around £799.00 and the iPhone 17 Pro around £1,099.00, so the Pixel undercuts the iPhone by roughly £300 — a significant gap for two Pro-tier phones.

Buy the Google Pixel 10 Pro if you want the best of Android at a lower price: clean software, Google's AI, superb computational photography and a bright, compact screen. It delivers a Pro-grade experience for meaningfully less money, and for stills and smart features it is hard to beat.

Buy the iPhone 17 Pro if you are set on iOS and want the most powerful chip, the best video capture of any phone and Apple's ecosystem — and the higher price does not deter you. Both are top-tier compact flagships; choose your operating system first, then weigh the Pixel's value and photography against the iPhone's power and video.